Smarter Cross-Sell, Powered by Data and Behavior
With LendingFront, banks can personalize outreach and increase product uptake across their SMB portfolio—automatically and at scale.
LendingFront By The Numbers
7 to 1
One LendingFront customer consolidated seven legacy systems into one.
900
Loans made by a LendingFront customer in one year after going live. Before LendingFront just 27.
105%
Increase in funded dollars year/year for one LendingFront company (before and after LendingFront)
Transform Outreach Into Outcomes
Revolutionize your SMB engagement
Turn merchant data into your highest-converting leads
Leveraging your existing merchant's data. Our platform scores and surfaces businesses that are most likely to convert—based on behavior, intent, and product fit.
Automated, personalized engagement
Trigger the right offer at the right time across your existing digital channels like online and mobile banking and email.
Smarter outreach. Better conversions.
Augment or replace existing marketing efforts with timely, targeted conversations that lead to more conversions and run on autopilot.
Identify. Nurture. Close.
LendingFront empowers banks to build consistent, high-converting SMB relationships—before the competition even makes contact.
Grow Your Business by Powering Theirs
Financial Planning
Payroll
Line of Credit
SBA
Term Loan
Merchant Services
Deposits
Insurance
Credit Card
And More
How LendingFront Powers Growth For Banks
Data Collaboration
LendingFront leverages your bank deposit data, using LendingFront’s proprietary AI models. And a robust benchmarking database to algorithmically score and prioritize small business customers based on behavioral patterns, inferred intent, and product-market fit.
Seamless Integration
Embedded directly into your software, LendingFront enables always-on, data-driven product offers tailored to each SMB’s needs. Whether in-app, via email, or through your CRM, deliver timely financial and service recommendations that drive engagement and retention.
Real-Time, Relevant SMB Offers—24/7
LendingFront automates your bank’s cross-sell process—identifying the right SMBs, delivering personalized offers, and driving conversions with minimal lift from your team.
Enterprise-Grade Security, Built for Banking
LendingFront is SOC 2 Type II certified and built for bank-grade security—using TLS, AES encryption, role-based access, MFA, and token-authenticated APIs to protect data at every layer.
