Help Your Merchants Do More—And Spend More With You
LendingFront helps you maximize value from every customer touchpoint—automating personalized product and financial offers so your team can focus on building, not selling.
LendingFront By The Numbers
7 to 1
One LendingFront customer consolidated seven legacy systems into one.
900
Loans made by a LendingFront customer in one year after going live. Before LendingFront just 27.
105%
Increase in funded dollars year/year for one LendingFront company (before and after LendingFront)
Turn Engagement Into Expansion
Revolutionize your SMB engagement
Turn platform usage into revenue opportunities
LendingFront uses platform and user behavior to pinpoint the best moments to cross-sell. Our white-label solution helps SaaS companies boost revenue automatically and at scale.
Upsell and cross-sell your software and services
Use data-driven insights to guide your customers toward higher-tier plans, adopt valuable add-ons, and sign up for your platform's services.
Launch and scale financial products
Offer capital and more—under your brand, on your terms. LendingFront’s end-to-end platform lets SaaS providers launch and scale financial products using their own resources, partners, or our network, with total flexibility and ease.
Sell more. Support more. Stay essential.
LendingFront helps you deliver an ecosystem that helps your SMB customers thrive. With smarter cross-sell strategies and embedded financial products, you can deepen relationships, increase revenue, and make your platform indispensable.
Grow Your Business by Powering Theirs
Financial Planning
Payroll
Line of Credit
SBA
Term Loan
Merchant Services
Deposits
Insurance
Credit Card
And More
How LendingFront Powers Growth for SaaS Platforms
Data Orchestration
We turn your platform data into actionable insights—pinpointing which small business users are ready to upgrade, expand, or adopt new services. Our white-label solution helps SaaS companies prioritize outreach and drive revenue without adding operational overhead.
Seamless Integration
Embedded directly into your software, LendingFront enables always-on, data-driven product offers tailored to each SMB’s needs. Whether in-app, via email, or through your CRM, deliver timely financial and service recommendations that drive engagement and retention.
24/7 SMB Targeting Powered by Your Platform Data
With LendingFront, your platform becomes more than a tool—it becomes a revenue engine. We turn real-time usage data into actionable targeting, enabling you to surface relevant upgrades, services, or financial products to the right SMBs, 24/7. No manual effort, no guesswork—just intelligent growth at scale.
Protect SMB Data. Power Platform Growth
LendingFront is SOC 2 Type II certified and built for bank-grade security—using TLS, AES encryption, role-based access, MFA, and token-authenticated APIs to protect data at every layer.
