Get more from your merchant relationships
By using the world’s leading end-to-end operating system for merchant cash advances.
LendingFront By The Numbers
7 to 1
One LendingFront customer consolidated seven legacy systems into one.

900
Loans made by a LendingFront customer in one year after going live. Before LendingFront just 27.
105%
Increase in funded dollars year/year for one LendingFront company (before and after LendingFront)
Small business owners value speed and convenience from their vendor relationships. Does your merchant cash advance program deliver the goods?
Revolutionize your SMB engagement
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Turnkey solution to create or scale your lending program
Small businesses need capital, and there’s a growing expectation merchant processors should offer it—or your customer becomes a flight risk. Yet, for many merchant processors, outdated technologies, manual processes, and a lack of lending expertise makes running such a program easier said than done. LendingFront’s end-to-end operating system for merchant cash advances delivers everything you need in a single package—pre-approval messaging, application intake, gathering required information, data aggregation, underwriting, offer presentation, e-contracts, servicing, and more.
Automation and rules-based decisioning
Eliminate manual processes that extend time and reduce efficiency. Whether it’s document collection, automatic status updates, or anything in between, LendingFront’s sophisticated workflow management capabilities make it easy to deliver a streamlined borrowing experience for time-pressed business owners. Define underwriting criteria, manage communications, deploy simple web-based loan contracts, and more.
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Complete control and transparency
Unlike other solutions, we built LendingFront to work the way you wanted it. From the application experience, required information, underwriting criteria, and more--LendingFront supports a 100% lender-defined process with no compromises around control or transparency. You’ll have access to a comprehensive activity audit of every action taken on each application, along with the ability to view your entire loan portfolio by Stage, Sales Rep, or Territory. A series of APIs also make it easy for you to build on top of LendingFront’s core operating system.
Built for the future ready for today
Competition for business borrowers is higher than ever before. LendingFront helps you level the playing field. Our cloud-based delivery platform is complemented by daily backups, weekly vulnerability scans, continuous uptime monitoring, and the best professional services team in the business.
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Grow Your Business by Powering Theirs
Financial Planning
Payroll
Line of Credit
SBA
Term Loan
Merchant Services
Deposits
Insurance
Credit Card
And More
How LendingFront Powers Growth for SaaS Platforms
Intelligent Pre-Approvals
Leverage your visibility into real-time business activity to pre-screen merchants against a credit policy that you determine. Send pre-approval communications and enable business owners to easily apply for a merchant cash advance.
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Streamlined Payments
Forget about the world of paper statements and monthly payments. LendingFront makes it easy for merchant processors to get their money back. Whether it’s a percentage of merchant revenue or a consistent daily amount, merchant payments occur electronically and on a daily basis, meaning you’re always first in line to get paid.
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Portfolio Performance
Examine your portfolio performance in real time. See which loans are close to being paid back in full to determine if a second advance is needed (and likely to be accepted). Evaluate performance by sales rep, business type, and other dimensions to maintain a close thumbprint on the size and health of your program.
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