Customer Led Conversions
LendingFront’s embedded dynamic relationship platform helps banks, payments and software companies reshape how they engage, market to and sell into their SMB clients.
Trusted By
SMBs are
underserved,
not unqualified
33 Million small businesses aren’t getting the access to financial products they need.
- They’re difficult to reach
- Emphasize speed and convenience
- New players threaten marketshare
Revolutionize your SMB engagement
Turn everyday activity into financial recommendations
Integrated into the tools SMBs rely on and use everyday, such as POS systems, mobile + desktop banking, vertical SaaS platforms, and more.
Use data to serve, not just sell
Pre-select your merchants for any product you want to cross-sell or offer to them.
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From Awareness to Action, Make Every Touchpoint Count
Increase awareness, maximize conversion rates and be intentional in your outreach.
Help SMBs get what they need before they ask for it
Drive revenue and retention with dynamic relationship cross-selling.
LendingFront let’s you pilot, scale and manage your entire cross-sell business with one platform.
- Online Banking
- Point of Sale
- Saas Platform
- Bring your own products
- Leverage our network of providers
- Leverage third party providers
Leverage the LendingFront platform to pilot, scale and manage your entire cross-sell business.
- Same Platform
- Same Process
- Same Embedded Experience
One Platform.
Any Product.
Enterprise Results.
SMBs On The
Platform
Increase In Conversions
Annual cross-
revenue selling
Increase In Revenue
Corporate
Users
SMBs On The
Platform
Increase In Conversions
Annual cross-
revenue selling
Increase In Revenue
Corporate
Users
SMBs On The
Platform
Increase In Conversions
Annual cross-
revenue selling
Increase In Revenue
Corporate
Users
The answers to your questions.
What does your platform do?
Our software helps banks, payment companies, and vertical SaaS platforms automatically cross-sell financial and non-financial products to their existing small business customers. We use real-time data, behavioral insights, and prebuilt workflows to boost product adoption and lifetime value.
Who is this built for?
We serve commercial banks, payment processors, and software companies that have small business customers and want to drive deeper engagement and revenue through embedded product cross-sell.
What kinds of products can be cross-sold?
We support a wide range of financial products including business loans, credit cards, savings accounts, merchant services, and treasury products. We also help you cross-sell your own core or partner services to merchants.
How is this different from a CRM or marketing tool?
Unlike generic CRM or campaign tools, our platform is purpose-built for product penetration and wallet share. It identifies the right customer, the right product, and the right moment—then delivers it automatically, with minimal lift from your team.
What data do you need to get started?
We typically use merchant transaction data, product usage history, and engagement patterns. Our platform integrates easily with your existing systems to extract and analyze this data securely.
How long does it take to implement?
Most customers are live in under 30 days. We offer preconfigured modules for fast deployment and can tailor workflows to your products and policies.
Is this secure and compliant?
Yes. We follow strict data privacy and security protocols, including encryption and role-based access controls. Our solution is SOC 2-ready and supports your regulatory obligations.
How do I see this in action?
We’d be happy to show you a demo customized to your use case.